The usage of Key Opinion Leaders, or in short 'KOLs' is not a new concept. KOLs are highly capable to influence your target market. However, in the digital era we…
What is advertising? A quick search on Google, the definition is that advertising is a means of communication with the users of a product or service. Advertisements are messages paid for…
Growing up in a very "Chinese" family, I've always taken a lot of things for granted. For example, when my late grandfather tells me stories of where my ancestors originated from…