My Next Air-Cond

YORK, a brand of by Johnson Controls, leverages on its deep understanding of temperature control and heritage of cutting-edge research to provide the best temperature control solutions available around the world today.

Car Window Sticker Client: York
Brand Ambassador Selection
Ambassadors that are driving nearby competitor’s presence in Klang Valley, Penang and Johor
Campaign Focus
Geo-location
Campaign Type
Car Window Crowdvertising
car mock york

My Next Air-Cond Campaign is a branding and guerilla marketing strategy campaign. The campaign focus was to build brand equity and presence nearby YORK’s competitors retail, service centers and factory areas.

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Results

3,615,226.5

KM Traveled

16,609,040

Impressions

4.33

Estimated CPM