Ops Selamat

ROYAL MALAYSIA POLICE or also known as POLIS DIRAJA MALAYSIA (PDRM) is an uniformed federal police force in Malaysia. The force is a centralised organisation and its headquarters are located at Bukit Aman, Kuala Lumpur.

Car Window Sticker Client: PDRM
Brand Ambassador Selection
Ambassadors that are driving from KL to Penang, Johor or East Coast during holiday season
Campaign Focus
Consumer behaviour
Campaign Type
Car Window Crowdvertising
car mock pdrm

Ops Selamat Campaign is a public service announcement campaign. The campaign focus was on road safety and responsible driving awareness message to the general public, especially during the festive ‘balik kampung’ season where the average number of fatal accidents increase throughout the country.

Post review of Ops Selamat, the number of fatal traffic accidents dropped by 12% compared to the previous year.

Play Video
Results

173,791

KM Traveled

1,576,771

Impressions

5.7

Estimated CPM