#MYCYBERSALE

PIKOM, THE NATIONAL ICT ASSOCIATION OF MALAYSIA is the association representing the information and communications technology (ICT) industry in Malaysia. Its membership currently stands at 800+ comprising companies involved in a whole spectrum of ICT products and services which commands 80% of the total ICT trade in Malaysia.

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Brand Ambassador Selection
High mileage ambassadors driving around KL City Center
Campaign Focus
Geo-location and Demographic
Campaign Type
4-Door Car Wrap + Car Window Crowdvertising

#MYCYBERSALE is a branding and event marketing campaign. The campaign focus was to promote the #MYCYBERSALE event and mascots. #MYCYBERSALE offered a wide variety of products with exclusive deals only available during the event period.

#MYCYBERSALE 2018 generated RM390 million in gross merchandise value, beating a set target of RM380 million and achieving 25% annual growth.

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Campaign Heatmap

Results

6,202

Hours on the road

401,042

KM Traveled

800,912

Impressions Generated

13.4

Estimated CPM