eRezeki Program

MALAYSIA DIGITAL ECONOMY CORPORATION (MDEC) is the holistic, government-owned agency that pioneer the transformation of Malaysia’s digital economy. MDEC pursues a digital future that unlocks significant economic, environmental, and social value within the nation.

MDeC eRezeki
Brand Ambassador Selection
East Coast areas and registered eRezeki Program users
Campaign Focus
Geo-location and Demographic
Campaign Type
Car Window Crowdvertising
car mock MDEC

eRezeki Program campaign is a Community Crowdvertising campaign. The campaign highlights the eRezeki program that enables citizens, especially low-income groups, to generate additional income by doing digital assignments via online crowdsourcing platforms.

The campaign targets East Coast states, namely Kelantan, Terengganu and Pahang with focus surrounding the State eRezeki Centers. Only registered eRezeki users were selected for the campaign.

Results

90

Days

267,363

KM Traveled

966,866

Impressions

11

Estimated CPM