Ops Tahun Baru Cina

ROAD TRANSPORT DEPARTMENT MALAYSIA or also known as JABATAN PENGANGKUTAN JALAN (JPJ), is a government department under the Ministry of Transport. ROAD TRANSPORT DEPARTMENT MALAYSIA regulates motor vehicles, road traffic safety and efficiency through efficient, reputable and high technology enforcement and service deliveries to meet the nation and customer needs.

Car Window Sticker Client: JPJ
Brand Ambassador Selection
Ambassadors that are driving from KL to Penang or Johor during holiday season
Campaign Focus
Consumer behaviour
Campaign Type
Car Window Crowdvertising
car mock JPJ

Ops Tahun Baru Cina is a public service announcement campaign. The campaign focus was on ROAD TRANSPORT DEPARTMENT MALAYSIA’s road safety tips to the general public. The campaign was executed via 7 different sticker designs representing 7 key road safety tips.

The Ops Tahun Baru Cina campaign was launched in conjunction with the inauguration of JPJ Dengkil Station by Dato’ Sri Shaharuddin Khalid, Director General of ROAD TRANSPORT DEPARTMENT MALAYSIA.

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Results

19,245

Hours on the road

68,142

KM Travelled

876,114

Impressions

2.2

Estimated CPM