Cars 3

DISNEY PIXAR STUDIOS is a division of The Walt Disney Company, one of the world’s leading producers and providers of entertainment and information. DISNEY PIXAR STUDIOS has created some of the most successful and beloved animated films of all time, including Toy Story, Monsters Inc., Cars, The Incredibles, Ratatouille, WALL•E and Up.

Car Window Sticker Client: Cars 3
Brand Ambassador Selection
Parents with kids below 12 years old and Cars 3 fans
Campaign Focus
Geo-location and Demographic
Campaign Type
Car Window Crowdvertising
car mock Disney Cars

Cars 3 is a movie launch marketing campaign. The campaign focus was to raise awareness for the release of Disney Pixar’s Cars 3 in local cinemas, targeting primary school areas in Damansara. The campaign design sticker carried three different road safety awareness message while promoting the movie launch date.

The campaign was further hyped by a ‘Crowd Storm’ during the premiere screening of Disney Pixar’s Cars 3 with 300 Brand Ambassadors attending the premiere screening and a convoi of 33 cars with Cars 3 advertising around Starling Mall, Uptown Damansara.

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Results

30

Days

173,791

KM Travelled

2,451,426

Impressions

9.1

Estimated CPM