Dequadin – Hard Candy
Dequadin is a well-known brand to be one of the best throat lozenges with lasting medical benefits, are now introducing brand new flavours of its hard candy to everyday Malaysians. Dequadin is unique with its variety of flavours via specially curated ingredients and available via almost every convenience store in Malaysia.
High Mileage Ambassadors driving in Klang Valley, Penang and Johor Bahru regularly covering locations around Dequadin’s distributors.
Geo-location and user-persona to match hard candy’s distributor network and target demographics.
4 Doors + Car Window Crowdvertising
Dequadin campaign was a branding and awareness campaign. The campaign focus was to promote the launching of Dequadin's latest hard candy flavour offerings and celebrate its large distributor network and targets colleges and residential areas within a 5KM radius of its availability. The sticker design emphasized Dequadin's different flavours as well.
Klang Valley Heatmap
Johor Bahru Heatmap
Hours on the road