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She sells sea shells by the sea shore

First and foremost, thank you for clicking onto this blog and giving me your time and attention, I hope I won’t bore you out with my rambling. In this blog, we’ll be talking about Royal Dutch Shell which is commonly known as Shell. Did you know that the origins of this brand came from two different companies based in the Netherlands and United Kingdom competing for Standard Oil? However, they both sooner more than later found a common ground and decided to collaborate in a joint partnership. National patriotic sensibilities would not permit a full-scale merger or takeover of either of the two companies. The Dutch company, at The Hague, was in charge of production and manufacturing. The British company was based in London, to direct the transport and storage of the products.

Shell’s version of Fantastic Four

For this blog, we’ll be talking more about Shell. Let’s get started with how Shell is organised into four major business groups.

  • Upstream – manages the upstream business. It searches for and recovers crude oil and natural gas and operates the upstream and midstream infrastructure necessary to deliver oil and gas to the market. Its activities are organised primarily within geographic units, although there are some activities that are managed across the business or provided through support units.
  • Integrated Gas and New Energies – manages liquefying natural gas, converting gas to liquids and low-carbon opportunities.
  • Downstream – manages Shell’s manufacturing, distribution, and marketing activities for oil products and chemicals. Manufacturing and supply include a refinery, supply, and shipping of crude oil.
  • Projects and technology – manages the delivery of Shell’s major projects, provides technical services and technology capability covering both upstream and downstream activities. It is also responsible for providing functional leadership across Shell in the areas of health, safety and environment, and contracting and procurement.

Row, row, row your boat, gently down the stream

Traditionally, Shell was heavily controlled by several local offices worldwide (especially for the downstream) with companies in over 100 countries, each of which operated with a high degree of independence. The upstream tended to be far more centralised with much of the technical and financial directions coming from the central offices in The Hague. The upstream oil sector is also commonly known as the “exploration and production” sector.

Downstream operations, which now also includes the chemical business, generates the majority of Shell’s profits worldwide and is known for its global network of more than 40,000 petrol stations and its various oil refineries. The downstream business, which in some countries also included oil refining, generally included a retail petrol station network, lubricants manufacture and marketing, industrial fuel and lubricants sales, and a host of other product/market sectors such as LPG and bitumen. The practice in Shell was that these businesses were essentially local and that they were best managed by local “operating companies” – often with middle and senior management reinforced by expatriates.

Shell but make it Mulan the asian warrior

Moving forward, lets talk of the multiple continents that Shell has its power over for supplying, digging or even refining oil. This covers Africa, Asia, Europe, North America, and Australia but let’s focus on Malaysia within the continent of Asia.

Shell’s first discovery of an oil well in Malaysia was in 1910, in Miri, Sarawak. Currently, the oil well is a state monument known as the Grand Old Lady. Back in 1914, following this discovery, Shell built Malaysia’s first oil refinery and laid a submarine pipeline in Miri.

grand old lady 1
grand old lady 1

And for the product we’ll be highlighting in this blog; it falls under the downstream business of Shell.

Shell’s downstream business in Malaysia is mostly visible through their network of over 950 stations located across the country.

Serving nearly one million customers a day, Shell strives to be the customer’s first choice for their fuel needs, with stations conveniently located in almost every neighbourhood community and along highways. Shell follow stringent product quality control at their importation terminals to ensure that there are no compromises when it comes to providing top quality product for their customers.

Shell is also a significant player it in the industrial sector, working hand-in-hand with customers in the transportation, logging, plantation, mining, industrial, construction, aviation and marine activities to ensure their needs are met for reliable products and uninterrupted supply.

With over 950 service stations, Shell has the leading market share in the fuel retailing business in Malaysia. Shell fuels are tailored to improve engine and environmental performance.

Shell’s close technical relationships – for example, with Ferrari – means they can transfer fuel technologies developed for the racetrack to the public roads for everyday customers.

In Malaysia, Shell makes and sells more than 600 different types of lubricants for the automotive sector, heavy-duty transport, food processing and power generation. Shell is the lubricant market leader in Sabah and Sarawak.

When you’re big and you have trouble moving easily, let Shell make it easier for you

shell rimula 01
Shell Rimula Light Duty

Now after driving through (pun intended) Shell’s history, introducing Shell Rimula Light Duty – which is specially designed for light duty trucks. With Dynamic Protection and Dynamic Protection Plus Technology*, it protects against engine wear and tear caused by each stop and start in your day. The high performance additive package contains anti-oxidation components for a longer oil life in vehicles operating under high idle engine conditions. Dispersants in the additive package help break down soot and deposit build-up regardless of the type of load carried.

4x4 multiple weather
Striving through unpredictable weather

As a light duty trucker, constant starting and stopping in traffic causes sludge to build up your engine, which means more wear on engine parts that are vital to your vehicle’s performance.

Dynamic Protection Plus
Dynamic Protection Plus

Shell Rimula Light Duty Range uses Dynamic Protection and Dynamic Protection Plus Technology. The base oil combined with a high performance additive package breaks down sludge to help combat wear and protects your engine, reducing the risk of vehicle downtime so you can stay on the move.

Bumping Smooth with MyBump Media

MyBump Shell Rimula campaign wrap
MyBump Shell Rimula campaign wrap

We’re proud to partner with Shell for their leading light duty truck engine oil best known as Shell Rimula Light Duty. The Shell Rimula 3-months long nationwide campaign is backed by 105 Brand Ambassadors specially selected for this exclusive 4×4 vehicle campaign in Klang Valley, Kuching and Kota Kinabalu.

Shell Rimula, the “engine oil that works as hard as you”. Specially formulated to ensure optimum performance for trucks that operate in frequent stop-start and idling conditions while carrying variable heavy loads in these unpredictable times.

We also want to thank our Shell Rimula Ambassadors for taking up this challenge to drive over the 1,050,000 KM target mileage and achieve over 168,000,000 impressions on the road – ‘ Sedia Untuk Berjuang’ through the current times.

And all that while striving through a pandemic semi-lockdown? I would say a great achievement on both sides!

Phew! Boy! What an oily post. After scrolling through and reading this, dont forget to wash your hand and sanitize them actively.

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