In this age with all these pandemics and airborne viruses secluding us, every move we make or don’t make creates an impact of life or death. So why don’t we be precautious by the way we’re spending. Let’s go cashless instead of soaking our money notes in sanitizers with Touch ‘n Go eWallet.
The Rise of Touch ‘n Go eWallet
Touch ‘n Go eWallet has been established since 2017, and now three years in as of April 2020, they’ve successfully managed to gain over 10 million users for their cashless app. The main reason this app has gained popularity is because of its convenience to use it at any time anywhere with anyone.
Touch ‘n Go eWallet was first established for users of Touch ‘n Go to have easy access to make payment instead of relying on near field communication. It was first an application that allowed users to reload mobile prepaid, pay bills, purchase movie tickets and flight tickets as well. Also to send and receive money from friends and family, and make payment at stores and restaurants, and was only available at Taman Tun Dr Ismail. The eWallet balance could be reloaded through JomPay, debit cards, credit cards and Touch ‘n Go reload PINs. The launch of it was well-received during the pilot test in Taman Tun Dr Ismail. However the new additional widgets were criticized heavily by users for the inconvenience caused in the sense of when you reload your Touch ‘n Go card physically, you’d need to visit the kiosk booth manually to complete the process within 24 hours. If they failed, the balance would be sent into their eWallet account and due to this, the eWallet was halted for quite some time. Then down the road, mid-2018, Touch ‘n Go decided to try out eWallet for rapid transits and the pilot test was launched on first for the Kelana Jaya Line. And when February 2020 came, it was reportedly successful and was then launched fully for all LRTs and MRTs.
Taking advantage of the Touch ‘n Go eWallet Revolution
Now comes the interesting part about this blog which would be the services the Touch ‘n Go eWallet provides. It’s used in smartphones with one app that they provide for many local stores just by utilizing their QR code method for payments. This app also provides a helping hand in paying bills such as utility ones, court fees, car parks, mobile phone top-up, flight ticket booking and as well as movie tickets reservation. It also has a feature that helps you to auto-reload your e-wallet straight from your bank accounts if it’s registered to your app. It also allows you to view your physical Touch ‘nGo cards balance but without any features to top up the amount manually. The eWallet app has a feature for users to use up their credits on it via PayDirect with their physical Touch ‘nGo card for toll payments instead of deducting their card’s credit.
Touch ‘n Go eWallet also allows online check-out on e-commerce websites owned by Alibaba group inclusive of Tabao and Lazada as well as Apple’s iTunes Store, Apple Music, iOS App Store and Mac App Store. Besides these online shopping apps, a few physical franchises and restaurants accept eWallet these days such as Tesco being the first, then later on followed by Giant Hypermarket, Watsons, KFC and Dunkin Donuts and etc. Several chain convenient stores companies, including 7-Eleven, myNews etc have successively supported Touch ‘n Go eWallet payment. FamilyMart is the most recent convenient store to join the group.
Touch ‘n Go eWallet: Taking over the Streets of Malaysia
And this is where MyBump Media comes in to help with just a little drive forward and as well as around great Malaysia to spread the product. Touch ‘n Go had reached out to us and had us as their trustworthy offline advertising partners for their latest yet great and successful product.
The fact that the campaign was in all 5 major cities in Malaysia; Klang Valley, Penang, JB, Kuching and Kota Kinabalu had many surprised especially when they’d stop to have a little chat with our ambassadors upon getting attracted to the stickers.
West Malaysia:
Let’s go into more details regarding how it was done on our side to drive their product to the peak of success that they were aiming for. Their first crowdvertising campaign for TNG eWallet was with Starbucks! This campaign comes with a 3D Topper, 4 doors stickers and as well as a rear window sticker, exclusively for our West Malaysia side of Brand Ambassadors only.
East Malaysia:
Now jumping into our work with Touch ‘n Go team on the East Side of Malaysia Campaign, they had a whole different idea and partnership planned which would be the crowdvertising campaign for TNG eWallet with SHELL! This campaign comes with a 4 doors stickers and as well as a rear window sticker, exclusively for our for Sabah and Sarawak Brand Ambassadors.
TNG eWallet x MyBump Media Campaign
Moving onto our overall campaign performance, we had indeed been a huge help to drive forward for Touch ‘n Go and their team. MyBump had in total reach 211,093,794 impressions. Then hit 2,242,761km mileage and also our ambassadors had spent 174,698 hours on the road. Ever driven yourself all around Malaysia over 6 times? Or even non-stop for almost 20 years? Well, MyBump Media has helped Touch n Go’s team to do so to promote their Touch ‘n Go eWallet service.
With all that being said, from introducing Touch ‘n Go, their eWallet service and as well as how we continue to be a huge help for the brand. We at MyBump Media as well practice cashless payment with Touch ‘n Go eWallet, so why don’t you do the same and prevent yourself from coming in contact with any harmful airborne viruses in the near future when you exchange touch with cash notes? Let’s go cashless!
Here, download the eWallet app right now!
For our Android users: https://play.google.com/store/apps/details?id=my.com.tngdigital.ewallet&hl=en&gl=US
For our Apple users: https://apps.apple.com/my/app/touch-n-go-ewallet/id1344696702
